WHO WE ARE
Specialising in developing retail propositions across tourism and heritage sites throughout Ireland. JK Consulting was founded by Jennifer Kennedy, a skilled and creative business leader with over 18 years’ experience across multiple brands. Most recently, the Head of Retail for the Guinness Storehouse. Jennifer has also worked with other leading brands including Brown Thomas, Pringle of Scotland, Habitat and Next. She is a member of the Development and Strategy Committee for the National Museum Ireland, a Fáilte Ireland Mentor and Trainer and currently Director of The Dublin Liberties Business Forum. With expertise in product design, experiential retail, project management and retail operations, JK Consulting can deliver exceptional retail growth with a focus on Product, People and Place.
WHAT WE DO
We will work with you and your team to devise a bespoke strategy to grow your business.We will take ownership of managing this project from end to end, encompassing product, people and place. Our commitment is to ensure you are in a sustainable growth position for the future of your business.
Product Concept and Development
We will create product concepts which are truly reflective and appropriate to your brand.Once concepts have been devised, we will partner with 3rd party suppliers to develop and deliver product. Products will be created to meet the expectations of your visitor and leave the lasting memory of their experience.
Revenue Increase Promise
Our clients love this, we will provide you with a detailed plan on how you can substantially increase your revenue.We will provide you with phasing and timelines for delivery. We will create relevant Key Performance Indicators [KPI’s] for your business that are tangible and measurable to ensure success.
Innovative and creative solutions for your store layout and planning are an integral part of running a successful retail operation. We will put structure and processes in place to enable you to showcase your product offer in the most commercially effective way to grow your bottom line. We will develop pricing strategies and shrinkage processes to maximise your return.
High performing teams are the most effective way to enable your business to grow and flourish.We provide training that focuses on each individuals strengths and we use the situational leadership model to build teams. We align business and talent strategies that drive performance, and deliver exceptional results. We focus on hospitality training as a key to delivering exceptional customer service to your visitors. We are experienced in business coaching, training and speaking.
Strategic Business Development
Your brand is your unique selling point and therefore how it is represented through packaging, logo and design is crucial to your overall brand perception. We will guide and advise on branding to ensure you never look stale or boring. Brand perception is key to growing brand awareness and future advocates. As a key member of the leadership team for the Guinness Storehouse, I have developed their retail brand solutions and maximized commercial return.
Creating a vibrant retail offer that tells the story of your brand is key to delivering an exceptional retail experience!
We have been growing the visitor numbers to the cathedral in recent years and knew that the shop offered an opportunity to generate an incremental spend. From our first meeting with Jennifer Kennedy we recognized that she had the professional skill-set and experience to steer us. Jennifer is hands on, enthusiastic, demanding and energizing. She has transformed our retail space, how we think about it and the profits from the shop. We value her partnership greatly and recommend her without reservation for retail and merchandising in tourist attractions. Susanne Reid
‘We needed some expert advice at our Medieval Mile Museum in the centre of Kilkenny on how best to develop our retail experience and consequent commercial returns. Jennifer Kennedy was recommended and has made a huge positive difference to our business. Jennifer has a clear structured process based on years of practical senior retail management experience in the tourism / visitor attraction industry. Step by step she educated us on customer profiling, retail layout, merchandising, products, pricing, margins, promotions, stock management etc. Her style and method of engagement is superb. Top class it’s definitely 11 out of 10. I couldn’t recommend her highly enough.’
Since 2012, we have been focusing on building our brand and creating a great tour experience for our customers but until last year we had not put any emphasis on our retail experience. Having visited some excellent tourist attractions in Ireland and abroad, we noticed that this was an area of our business with a lot of potential. From our first meeting, we knew we were on the right path with Jennifer, she is friendly, cheerful and professional, she speaks frankly and worked out a concise and achievable plan for our new retail experience. Jennifer's knowledge of the tourism industry is a real bonus as it is quite a niche market in Ireland. From layout, lighting, product design and choice, supplier links and everything in between, she was there to advise, plan and execute. This lady knows her job and she is an absolute pleasure to work with.
Carol Quigley - Owner
+353 86 2856964, 01 8359492