Irelands leading specialist in Retail Tourism
Meet Jennifer Kennedy
Passionate about creating strategies for growth, with a focus on Product, People and Place.
Jennifer Kennedy is the dynamic force behind JK Consulting, a strategic company transforming the retail experience across Ireland’s tourism and heritage sectors. With over 20 years of industry expertise, Jennifer blends creative thinking with commercial acumen to craft immersive, revenue-generating retail experiences. Since the establishment of the business in 2016, Jennifer has helped over 100 clients and is now considered Ireland’s leading specialist in the area of retail tourism.
Unlock Your Retail Potential
With Our Expert Services
Retail Strategy for Tourism Environments
Tailored strategies that align your retail offer with visitor behaviour, destination dynamics, and your long-term business vision. From optimising product mix and pricing to staffing models and performance metrics, we help you create a compelling retail experience that enhances the overall destination and builds a clear path to sustained commercial success.
Experience-Led retail Design & Concept Creation
Immersive retail environments that tell a story, engage visitors, and drive sales. From initial concept development and detailed layout planning to supporting with full shop fitout and visual identity, each element is carefully considered to reflect your brand, enhance the visitor journey, and maximise commercial impact. Designed specifically for tourism destinations, these spaces blend storytelling with functionality to deliver memorable, high-performing retail experiences.
Destination specific product development & brand collaborations
Curated product ranges and bespoke brand partnerships that capture the essence of your location and connect with today’s experience-driven travellers. From developing locally inspired merchandise to sourcing exclusive collaborations, each item is carefully selected to reflect your destination’s identity, enhance your retail offer, and drive both emotional connection and commercial success.
Commercial Strategy & Revenue Management
Boost profitability with targeted strategies designed to improve margins and increase retail spend per visitor. We work closely with you to optimise pricing, refine product mix, and implement effective forecasting and performance tracking. With a clear focus on data-driven decision-making, we help you unlock sustainable growth and maximise the commercial potential of your retail operation.
Staff Training & Team Development
Engaging workshops and tailored training sessions designed specifically for tourism retail businesses. Upskill your team on the latest in visitor shopping behavior, merchandising, customer service, and operational excellence. Delivered in-person or online, each session is fully customised to reflect your location, audience, and business goals.
Professional Mentorship & Tender Process Support
Achieve long-term success with strategic mentorship tailored to elevate your retail tourism business. From sharpening your vision to optimising performance, we provide the guidance you need to grow with confidence. Our expert tender support ensures your submissions stand out—positioning you for winning outcomes in competitive bids.
Selected Projects
- Brand partnerships, Retail strategy
The Guinness Storehouse
- Bespoke product creation, Retail strategy
Christ Church Cathedral
Client Testimonials
Insight from Jennifer Kennedy
Transforming Retail: A Case Study
The Future of E commerce
Building Strong Retail Teams
Transforming Retail: A Case Study