Transforming Retail Experiences
Since 2016, JK Consulting has partnered with tourism and heritage brands to solve business challenges through a unique blend of creative vision and commercial strategy. Our work delivers immersive, revenue-driving retail experiences — all rooted in our core focus on Product, People, and Place. Browse a selection of projects that showcase our impact below.
- Experience strategy, Product creation & personalisation
Blarney Woollen Mills
- Brand partnerships, Retail strategy
Guinness Storehouse
- Retail operations, Retail strategy
Irish Heritage Trust
- Bespoke product creation, Retail strategy
Christ Church Cathedral
- Commercial strategy, Product creation
GAA Museum, Croke Park
- Bespoke product creation, Retail strategy
Irish National Stud
Transforming Irish Retail Experiences
Since 2016, JK Creative has partnered with tourism and heritage brands to solve business challenges through a unique blend of creative vision and commercial strategy. Our work delivers immersive, revenue-driving retail experiences — all rooted in our core focus on Product, People, and Place. Browse a selection of projects that showcase our impact below.
Client Testimonials
Julianne McKeigue
Events, Education & Retail Manager, Croke Park
Working with JK Consulting was the single best decision we have ever made in terms of our retail. Jennifer’s knowledge of the sector, guidance through a refurb process and her project management skills were excellent. We worked with Jennifer across all aspects of our retail offering from fixtures and fittings in our new space to staff training, pricing and product ranges. Without her expertise we would have been lost. She made the entire experience enjoyable and rewarding and our retail is now outperforming what we had planned. It has become a key revenue driver for our business.
Kim Whyte
Founder, PAWPEAR
Jennifer is one of the most creative and instinctive thinkers I’ve ever met. Working on the Guinness X Pawpear collaboration together was a masterclass in strategic vision and insight. She has an intuitive knowledge of the retail landscape and brought ideas that elevated the project in ways I hadn’t anticipated. A rare and truly valuable partner.
Susanne Reid
CEO, Christchurch Cathedral
“We have been growing the visitor numbers to the cathedral in recent years and knew that the shop offered an opportunity to generate an incremental spend. From our first meeting with Jennifer Kennedy we recognized that she had the professional skill-set and experience to steer us. Jennifer is hands on, enthusiastic, demanding and energizing. She has transformed our retail space, how we think about it and the profits from the shop. We value her partnership greatly and recommend her without reservation for retail and merchandising in tourist attractions”
Paul Halpenny
Head of Commercial & Operations, Irish Heritage Trust
I and our onsite property teams have had the pleasure of working with Jennifer for the past year, and I can confidently say she has made a huge difference to the retail experience in all our sites. Her deep industry knowledge, strategic awareness, and ability to identify and introduce new products have consistently driven results. These results speak for themselves, increased revenue, improved average spend and fast selling stock items. Jennifer’s guidance is always thoughtful, her energy and passion for retail supports a great mentoring style which has empowered the teams in each property. Any team would be lucky to have her retail guidance to hand.