Meet Jennifer Kennedy

Ireland’s Leading Specialist in Tourism Retail
Jennifer Kennedy is the founder of JK Consulting, a specialist consultancy transforming retail experiences across Ireland’s tourism and heritage sectors. With over 20 years of experience, she blends creative vision with commercial strategy to deliver impactful, experience-led retail rooted in Product, People, and Place.
Her background spans leading brands like Next Plc, Habitat, and Brown Thomas, and a 12-year tenure as Head of Retail at the Guinness Storehouse, where she lead a team of 80+ people. Since founding JK Consulting in 2016, Jennifer has supported over 100 clients in creating retail that connects, inspires, and perform














Our Vision
To empower businesses to achieve sustainable growth and innovation by providing unparalleled consulting expertise and fostering a culture of continuous improvement.
Our Mission
We are dedicated to delivering tailored solutions that drive operational excellence and strategic growth for our clients. We prioritise collaboration, integrity, and innovation, ensuring that every partnership results in measurable success and long-term value.
Our Values
Integrity
- To speak the truth everywhere, always
- To take ownership of business outcomes
- To respect people, place and culture
Energy
- To love our work
- To pass on our enthusiasm
- To communicate our positive energy
Collaboration
- To build strong partnerships
- To engage in open, honest communication
- To co-create meaningful solutions
Selected Projects

- Experience strategy, Product creation & personalisation
Blarney Woollen Mills

- Retail operations, Retail strategy