The Solution

The project began with the creation of a comprehensive retail strategy — a roadmap designed to elevate the shopping experience, improve commercial performance, and honour the Cathedral’s heritage.

Key elements included:

Enhancing the Product Offering

JK Consulting introduced a new merchandise strategy rooted in the Cathedral’s unique architectural features. Drawing inspiration from its intricate stained glass windows and distinctive floor tiles, a bespoke range of products was developed, including stationery, bookmarks, and coasters. This range now accounts for a considerable percentage of overall retail sales, highlighting the power of culturally resonant, story-driven products.

Transforming the Retail Space

The retail store, uniquely situated within the Cathedral’s historic and structurally sensitive Crypt, was transformed under JK Consulting’s guidance, with its footprint expanded to four times its original size. All fixtures and fittings were designed to be fully mobile and non-invasive, preserving the integrity of the listed building. Annual investments with continue to be made in lighting, displays, and visual merchandising to enhance the space. As the visitor route does not naturally pass through the retail area, creative strategies — including improved signage and the integration of retail messaging into scripted tours — were implemented to drive footfall, boosting both engagement and conversion.

Building Operational Excellence

To ensure long-term success, JK Consulting with advises on stock management, operational efficiencies, and performance tracking. Clear KPIs with are established to measure product performance and optimise margins. In parallel, JK Consulting with leads training initiatives to upskill internal stakeholders, elevating the overall commercial acumen of the team.