Irish Heritage Trust

  • Retail operations, Retail strategy

Elevating the Retail Experience Across Ireland’s Cultural Landmarks

The Challenge

The Irish Heritage Trust is the custodian of some of Ireland’s most iconic heritage destinations—including Fota House, Johnstown Castle Estate, Museum & Gardens, The National Famine Museum, Strokestown Park. In 2024, the Trust partnered with JK Consulting to reimagine the retail offering across these properties. The brief: to elevate the retail experience and significantly grow revenues, ensuring the long-term financial sustainability of each site.

The Solution

JK Consulting developed a comprehensive retail strategy for each site designed to boost sales and profitability while enhancing the visitor retail experience.

Key focus areas included:

Strategic Retail Planning

A clear roadmap was created to align retail goals with each property’s unique identity and audience.

Experience-Led Merchandising

Retail environments were transformed to reflect the stories, heritage, and character of each location.

Operational Optimisation

Procurement, inventory planning, and performance reporting were streamlined to drive efficiency and profitability.

Retail Policy Implementation

Uniform policies and standards were introduced to ensure consistency and commercial viability across all sites.

Team Enablement

Staff were trained and empowered to deliver best-in-class retail service and operations.

Client Testimonials

Paul Halpenny

Head of Commercial & Operations, Irish Heritage Trust

I and our onsite property teams have had the pleasure of working with Jennifer for the past year, and I can confidently say she has made a huge difference to the retail experience in all our sites. Her deep industry knowledge, strategic awareness, and ability to identify and introduce new products have consistently driven results. These results speak for themselves, increased revenue, improved average spend and fast selling stock items. Jennifer’s guidance is always thoughtful, her energy and passion for retail supports a great mentoring style which has empowered the teams in each property. Any team would be lucky to have her retail guidance to hand.

Client Testimonials

Julianne McKeigue

Events, Education & Retail Manager, Croke Park

Working with JK Consulting was the single best decision we have ever made in terms of our retail. Jennifer’s knowledge of the sector, guidance through a refurb process and her project management skills were excellent. We worked with Jennifer across all aspects of our retail offering from fixtures and fittings in our new space to staff training, pricing and product ranges. Without her expertise we would have been lost. She made the entire experience enjoyable and rewarding and our retail is now outperforming what we had planned. It has become a key revenue driver for our business.
Julianne McKeigue, Events, Education & Retail

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Kim Whyte

Founder, PAWPEAR

Jennifer is one of the most creative and instinctive thinkers I’ve ever met. Working on the Guinness X Pawpear collaboration together was a masterclass in strategic vision and insight. She has an intuitive knowledge of the retail landscape and brought ideas that elevated the project in ways I hadn’t anticipated. A rare and truly valuable partner.

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